Committed to re-imagining professional cycling events, RPM Events Group LLC aims to yield a positive social and economic impact in the local Colorado community. RPM owns and facilitates two dynamic events: the Colorado Classic and Velorama Festival. The Colorado Classic pro bike race features men and women world class racers from across the country on some of the most challenging mountain terrain in the state. Additionally, Velorama celebrates the bike with a stellar band lineup and three days of music and cycling activities.
In its inaugural year, the Colorado Classic launched a four-stage men’s pro bicycle race as well as a two-stage women's pro bicycle road race August 10-13th, 2017. The race initially showcased rigid mountain terrain and urban landscapes from Colorado Springs, Breckenridge and Denver. Combined, thirty-one of the world’s top teams, seventeen Olympians, and nine national champions competed in the men and women races.
Located in the RiNo Art District of downtown Denver, the first Velorama Music Festival (August 11-13th, 2017) celebrated cycling and music with three days of chart-topping headliners. Wilco, Death Cab for Cutie, Saint Motel, The New Pornographers, Tennis and several other local bands performed for thousands of music-lovers and bike-fanatics. Velorama also incorporated an industry expo, numerous participatory events, food trucks, and craft beer and wine from local breweries including DRiNk RiNo.
The race and festival had an immense impact on the Colorado community with over 100,000 spectators and a reach of over 240 million households worldwide through a televised broadcast. Combined, more than 30,000 fans attended either the race or festival, resulting in nearly 1 billion impressions through social, earned, and digital media around the world.
The second year of the Colorado Classic began on the scenic landscapes of Vail for Stages 1 and 2 on August 16th and 17th and culminated in Denver for the final two stages on August 18th and 19th. Spectators enjoyed the start and finish of the races from inside the Velorama Music Festival. The second Colorado Classic was re-imagined to be more fan-friendly than ever with routes that started and finished in the same location, smaller team sizes for more competitive racing, and a compact four-stage format. Additionally, the women's race had been expanded from two to four stages on some of the same routes as the men's races.
The men's race was sanctioned by UCI and designated as a 2.HC race — the highest category outside of World Tour races. Both the men and women races were part of USA Cycling's Pro Road Tour which showcases premier road races in the United States. Over 150 racers from approximately 30 world-class pro men and women teams attended the race this year, making it a highly sought after event for cycling fans across the country.
The second Velorama Festival (August 17-19th) celebrated music and cycling in a three-day bash in the RiNo Art District of Denver. There were performances by Modest Mouse, Cold War Kids, Matt And Kim, Rainbow Kitten Surprise, The Kills, Lo Moon, Cults, and other local bands. An interactive expo incorporated into the festival celebrated the bike with attractions including: a Rhythm Rumble pump track race and demo, craft beer, wine and hard cider from 14 DriNk RiNo breweries, food trucks, and participatory events. In hopes of focusing the impact on the surrounding community, a portion of every ticket sold to Velorama was donated to local cycling initiatives.